SOCIAL MEDIA
For a relatively new company, social media plays a major role in grabbing new eyes and establishing trust. Initially outsourced to an agency for this work, I took over this role to establish a cohesive style guide, driving a comprehensive redesign of social media for a unified and elevated online presence. I've conceptualized and executed dynamic social media campaigns, contributing to successful awareness and heightened brand visibility.
TYKE
I worked as a visual designer at Tyke — a fintech startup that democratises investment opportunities typically gatekept by the wealthy. I develop and implement product identities and design UI illustrations. I design decks, shape brand narratives with editorial illustrations for blogs. I've established a cohesive style for a unified online presence on social media, and executed various campaigns, contributing to heightened brand visibility and a better awareness.
• VISUAL DESIGN • UI DESIGN
• ILLUSTRATION • GRAPHIC DESIGN
EDITORIAL ILLUSTRATIONS
A crucial part of Tyke's mission is to educate and inform our users about the world of investing and startups. One of the ways we do do this is through a series of blog posts hosted on our platform. For this, I create illustrations inspired by the editorial illustrations found in publications such as The Economist and The New York Times.
PRODUCT
For the product, I've designed impactful UI illustrations, enhancing user experiences for onboarding screens, investment instruments, empty states and and other key touchpoints. Furthermore, I've worked on the visual design for our products including revamping the portfolio, creating identities for our secondary market platform, our refer and earn program, and other products in the pipeline.
