With under a million EVs on Indian roads, the handful of EV owners that do exist face many barriers due to an infant EV infrastructure — scarcity of EV charging stations, lack of standardised charging connectors, reliability issues at stations, unavailability of information, and range anxiety.
PAIN POINTS
• CHARGER UNRELIABILITY
• CHARGER STANDARDIZATION
• RANGE ANXIETY
To better understand the users of the app, I conducted secondary research to identify the main hurdles EV owners face with respect to charging their vehicle to narrow down the specific benefits that users need.
RESEARCH
TYPOGRAPHY
Friendly Display Serif for headings
Geometric sans serif for body copy
LOGO & COLORS
I came up with a brand for the app — OHM — inspired by Georg Ohm, who discovered a fundamental law for the flow of current in a circuit which came to be known as Ohm’s Law. The logo is an intersection of two Ohm symbols (Ω + Ω).
BRANDING
I sketched various illustrations on paper and refined two sets of ideas on Adobe Illustrator; I combined illustrations from either sets based on the feedback I received from peers.
ILLUSTRATIONS
PROTOTYPE
OHM
A design task turned labor of love — OHM was conceptualized as a platform to help electric vehicle (EV) owners navigate the nascent charging infrastructure in India. I approached this as a UX problem, and through my research, developed solutions to address the most common pain points that afflict EV owners. I illustrated these use cases through a series of onboarding screens for the hypothetical app.
• UX DESIGN • UI DESIGN • ILLUSTRATION
THE PROBLEM
Create onboarding screens for an EV charging navigator app that communicates how it addresses user pain points
THE PRODUCT
Ohm — an EV Charger Finder that allows users to find nearby charging stations
THE GOAL
EV owners need a seamlessly way to navigate to reliable charging stations and secure additional benefits